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SEO · local SEO · GEO
Get found on Google and in AI answers
More customers now ask ChatGPT, Gemini or Google's AI Overviews before they ever click a link. I make sure your business is easy for both search engines and AI assistants to find, understand and recommend.
The short answer
What is GEO, and do I need it?
GEO (generative engine optimization) means making your business easy for AI assistants to understand and cite. It isn't a replacement for SEO; it's built on top of it. The businesses that show up in AI answers are almost always the ones with clear websites, complete Google profiles, consistent details everywhere and real reviews.
Search vs. AI answers
- Google search
- Ranks pages. Rewards speed, relevance, links and local signals.
- AI answers
- Summarize and recommend. Reward clear facts, consistency, reviews and pages that answer questions directly.
- Both need
- A fast, well-built site that says exactly who you are, what you do and where.
What I do
The work behind being found
Technical SEO
Fast pages, mobile-friendly layouts, clean page titles and descriptions, a sitemap, proper redirects and no broken links.
Local SEO
Your Google Business Profile completed and kept current, with the same name, phone and service area on your site, Facebook and directories.
Structured data
Schema.org markup that tells search engines and AI exactly what your business is, where you serve, what you offer and your FAQs.
Answer-first pages
Service pages and FAQs written to answer the questions your customers actually ask, in plain language AI can quote accurately.
AI crawler access
Your site set up so AI assistants are allowed to read it, with an llms.txt summary that points them to the right pages.
Reviews and tracking
An easy way for happy customers to leave Google reviews, and Google Analytics to see calls, forms and where visitors come from.
Quick self-check
Is your business ready for AI search?
If you can't check most of these, there's probably easy work to do. I'm happy to look with you for free.
- Your homepage says what you do and the area you serve in the first sentence
- Your Google Business Profile is verified, with hours, services, photos and recent reviews
- Your business name, phone and area are the same on your site, Google and Facebook
- Each main service has its own page that answers common questions
- Your site loads fast on a phone and uses https
- Your site has structured data and a sitemap, and doesn't block AI crawlers
FAQ
SEO and AI search questions
What is GEO (generative engine optimization)?
GEO is making your business easy for AI assistants like ChatGPT, Gemini, Perplexity and Google's AI Overviews to understand, trust and recommend. It builds on good SEO: clear facts about your business, structured data, consistent listings, reviews and pages that answer real customer questions.
Is SEO still worth it now that AI answers questions?
Yes. AI assistants pull from the web, and they favor the same well-built, clearly written, trustworthy sites that rank well in Google. Good SEO now helps you in both places.
Can you guarantee first place on Google?
No, and be wary of anyone who does. I can fix what's holding your site back, make it fast and clear, set up your Google Business Profile properly and track the results so you can see what's working.
What is local SEO?
Local SEO helps you show up when people nearby search for what you do, like "roofer near me" or "St. Louis web design". The biggest pieces are your Google Business Profile, consistent name, address and phone everywhere, reviews, and location details on your website.
Free 30-minute consult
Want to know how you show up today?
Send me your website and business name. I'll look at Google, Maps and a few AI assistants and tell you what's helping, what's hurting and what to fix first.
- Call or text(314) 954-4511
- Emaildankhs77@gmail.com
- WhereCrestwood, MO · in person around St. Louis, or by phone/video