When developing a website, the creator will need to think about what content they will need or want on their website.
First and fore most, the content needs to be relevant and engage the user. If this content does not engage your user and show value, then you have already lost that user. So this needs to be your first goal.
Second, comes the idea of Search Engine Optimization. This idea means that the search engines will scan your website content (all headers, text, image names, etc.) and try to come up with your Keywords. Then when these keywords are searched for in Google, Yahoo, and Bing, they will relay your website.
Third, the more content the better. You will want to have content engaging your audience/users at all times. I always suggest a Blog or News section to new websites because this will give you a place to update content or attract new users with alternate keywords.
Lastly, have fun with it. If you have fun creating your content, usually your readers will have fun reading it.
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